Wool4Life
Brand Packaging
Transhumance,
woven into wool.
Wool4Life is a creative ecosystem born in Mota del Cuervo, Cuenca, Spain, where wool becomes product, experience and shared knowledge. Rooted in local Spanish breeds and ancestral practices, it brings together design, craftsmanship and research to imagine new regenerative futures.
Wool is understood not only as a material, but as a living archive of territory, movement and collective memory.
This vision takes shape in the packaging through the idea of transhumance. A continuous line travels across every side of the box, tracing origins, routes and points of connection. Text is arranged as texture rather than narrative, echoing uneven paths, land and time. The result is a quiet, restrained system where material, journey and meaning move together.
Design & Creative Direction: Fetén Studio
Client: Wool4Life
Location: Mota del Cuervo, Cuenca, Spain