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Sara Bautista is an independent branding and editorial designer based in Madrid. Working at the intersection of strategy and craft, she partners with brands and studios to build cohesive identity systems, publishing, and packaging. Her process is research-led and concept-driven: defining a clear point of view to create simple, durable visual languages.

With a background of seven years at Interbrand (Madrid & London), Sara has led international projects across Europe, LATAM, and the Middle East. During her tenure at Interbrand, she directed the design for Best Global Brands 2023, contributing to the team’s achievement of a Red Dot Grand Prix. 

Beyond commercial work, she maintains a self-initiated practice that functions as a lab—testing materials and image-making techniques where everyday observations evolve into client-ready systems.

Services

Brand strategy
Identity systems
Editorial & publishing
Packaging
Art direction
Wayfinding
Cultural projects

Selected clients

ASAT Salud, AVESA, B/S/H, BBVA, Brandfor, Centro Pixels, CEPSA, Coca-Cola, Comunica +A, DDB, Ediciones Rúa, Grimbergen, Grupo Mahou, Grupo Maxxium, Interbrand, Javier Lafuente, Marta de la Rica, Miami Ad School, Mi querido Watson, Nacho Costa, Nalanda Global, RandomDress, Real Madrid, Threeones, Universidad Europea, Wool4Life. 

Contact

Say hello: hola@sarabautista.com
Available for selected projects + collaborations.

Sara Bautista Studio®
All Rights Reserved 2026

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