BSB 2023 x Interbrand
Brand Campaign | Posters | AI
MAESTROS.
Interbrand Best Spanish Brands 2023 Campaign at the Museo del Prado
Maestros is a project created by Interbrand for Best Spanish Brands 2023 and unveiled at the Museo Nacional del Prado, positioning Spain’s leading brands as contemporary cultural masters.
The campaign’s core was a series of posters paying tribute to the country’s 30 most valuable brands. For each brand, a painting from the Prado collection was carefully selected and combined with a contemporary counterpart generated using AI. The result blends past and present into a visual dialogue that subtly translates each brand’s essence and its role in value creation.
The project became one of Interbrand’s most celebrated works of the year, earning both the Red Dot Grand Prix and Red Dot: Best of the Best in Brands & Communication Design, and receiving wide international media coverage, including Forbes, Red Dot Magazine and Gràffica.
Role:
Senior Designer — Concept & Art Direction (+ AI)
Work created during my time at Interbrand
Co-created with my teammates:
Deborah Rodríguez (Designer) & Paula Díaz (Senior Communication Manager)
Press & Recognition (Links):
Red Dot · Grand Prix & Best of the Best
Forbes Spain — Las Mejores Marcas Españolas se dan cita en el Museo del Prado
Gràffica — Interbrand gana un Grand Prix por la campaña Maestros
Red Dot Magazine — Interview: Interbrand
Programa Publicidad — Interbrand wins 8 Red Dot Awards