Random Dress
Branding. Packaging
Sizeless,
Shapeless,
Judgeless
Random Dress is more than a fashion brand; it is a statement against the canons imposed on women’s bodies and a critique of mass production and planned obsolescence in the garment industry.
Conceived by its creator, María Sahuquillo, the project proposes a different way of understanding fashion: designing garments based on utility, durability and responsibility, rather than size. Rooted in a local, social and sustainable approach, Random Dress prioritizes people and the planet.
Its first collection, LESS, introduces a neutral, versatile dress that rejects body prejudices, sizes and shapes. Designed to be worn in multiple ways, the piece focuses on functionality and longevity, embracing the tagline “Sizeless, Shapeless, Judgeless.”
Credits:
Client - María Sahuquillo
Project purpose - Behind this entrepreneur, are the true protagonists of the story. This dress has the particularity of being handmade one by one by women at high risk of vulnerability. They have made each dress as a unique piece, each of them as unique as each of their stories.